The text addresses the common industry challenge of "mystery marketing," where practitioners struggle to track the effectiveness of their advertising expenditures. Dr. Phelps utilizes his background in clinical dentistry and behavioral science to provide a framework for attracting and retaining high-value patients. The book covers both external marketing (advertising used to generate new leads) and internal marketing (strategies focused on the existing patient base), emphasizing the role of psychology in patient decision-making.
dentistry · Dental Business
The Complete Book on Dental Marketing
by Christopher Phelps & DMD
Amazon5.0(7 ratings)
$167.00
In stock
Marketing for most is considered more of a mystery instead of a science. When it remains a mystery to us it ultimately ends in wasted efforts, poor results, and tens of thousands of lost dollars. The goal of this book is to help dentists who are looking to demystify the dental marketing process, those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner or one in a group practice, or someone who is in network with dental insurance companies or completely out of network with them.
Product type
1
ISBN: 9781957260037
- The book is structured into 12 chapters, concluding with a summary of strategies for confronting attrition and uncertainty, followed by acknowledgments.
Christopher Phelps, DMD
Dr. Christopher Phelps is a general dentist based in Charlotte, North Carolina, and an entrepreneur who has founded several dental business ventures, including Golden Goose Scheduling, The Phelps Institute, and Dental Membership Direct. He is notably the only dentist worldwide recognized as a Cialdini Method Certified Trainer (CMCT), specializing in the science of influence and ethical persuasion. Dr. Phelps is a host of the Dental Slang podcast and a frequent contributor to industry publications such as Dental Economics and Dentistry IQ.
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