This manual provides a comprehensive framework for veterinary professionals to develop health plans tailored to their specific human and technical resources. It covers the philosophy of preventive medicine, the practical steps for designing plans for dogs, cats, and exotic animals, and strategies for marketing these services to clients. The content is based on the author's extensive experience in clinical management and is intended for both new and established veterinary practices.
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veterinary · Management
Health Plans
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The specific objective of this practical book is to help the reader, whether a veterinary surgeon or manager of a veterinary clinic, design the best possible health plans for their veterinary centre, whether starting from scratch or seeking to improve upon existing health plans that are not selling successfully.
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ISBN: 9788417640460
- 1. What is a health plan? 2. Why should I offer health plans at my clinic? 3. What type of clinic would not be interested in health plans? 4. Personal branding and positioning of the clinic 5. Pricing policy: strategy 6. Who should design health plans? 7. Before starting: do the numbers 8. What do health plans include? 9. What should be excluded from health plans? 10. Key points to consider when designing health plans 11. Health plans for dogs 12. Health plans for cats 13. Health plans for exotic animals 14. We already offer health plans! So, now what do we do? 15. Health plan marketing 16. Benefits of implementing health plans 17. Health plans are living things. Bibliography. Annex I: Examples of types of health plans. Annex II: Letter templates.
Miguel Ángel Valera
Miguel Ángel Valera Arnanz is a veterinarian who graduated from the Complutense University of Madrid in 1990. He has dedicated his career to clinical practice and has managed the Centauro veterinary clinic since 1993. Drawing on over 20 years of experience, he founded Plans 4 Vets to provide consulting services to veterinary clinics regarding health plan design, sales, and marketing strategies. He is a member of several professional organizations, including AVEPA, GERPAC, AMVAC, and the Optimus management group.
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