Charm Your Clients explores the psychological drivers behind client decisions in the veterinary industry. The text reviews current neuromarketing knowledge and translates it into daily practice applications, covering topics such as social media engagement, telephone etiquette, and managing difficult moments during consultations. It also addresses internal management, focusing on employee motivation and communication as a means to improve overall practice performance.
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veterinary · Management
Charm your Clients
by Miguel Ángel Valera, Inmaculada Pérez, Nuria Tabares
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Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
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ISBN: 9788417640033
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