Charm Your Clients explores the psychological drivers behind client decisions in the veterinary industry. The text reviews current neuromarketing knowledge and translates it into daily practice applications, covering topics such as social media engagement, telephone etiquette, and managing difficult moments during consultations. It also addresses internal management, focusing on employee motivation and communication as a means to improve overall practice performance.
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veterinary · Management
Charm your Clients
by Miguel Ángel Valera, Inmaculada Pérez & Nuria Tabares
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Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
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ISBN: 9788417640033
- 14. Neuromarketing over the telephone; 15. Using neuromarketing to manage critical points during consultations; 16. Managing internal clients. Employee communication and motivation; 17. Tools for implementing neuromarketing in a veterinary practice; References
Miguel Ángel Valera, Inmaculada Pérez, Nuria Tabares
Miguel Ángel Valera Arnanz is a veterinary surgeon who has been in practice since 1990. In 1993, he founded Centauro Veterinarios and began implementing health plans for clients. He later founded Plans4Vets, a consultancy specializing in veterinary health plans, and he teaches marketing, sales techniques, and health plan design for the veterinary industry.
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