The second edition of this book addresses the administrative and managerial challenges faced by contemporary veterinary clinics. It offers detailed guidance on conducting market research, developing comprehensive business plans, and establishing operational protocols. The text emphasizes human resource management, including strategies for team building and staff retention, while also covering financial oversight, expenditure control, and the integration of digital marketing and social media tools [Veterinary practice management. 2nd edition - Ediciones Edra](https://edicionesedra.com/en/books-management-veterinary-clinic/1796-veterinary-practice-management-2nd-edition.html).
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veterinary · Companion Animals
Veterinary Practice Management. 2nd edition
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This second edition presents veterinary professionals with practical solutions to specific situations due to new tendencies influencing the sector. The author tackles topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools.
Product type
1
ISBN: 9788418498466
- Marketing: What is marketing and where should investments be made?, Positioning of a practice, Strategy, Brand design, Market study and practice viability, Marketing in the waiting room, Design of a marketing campaign; Financial analysis and types of financing; Suppliers; Bibliography
Ignacio Mérida
Ignacio Mérida Isla earned his degree in veterinary medicine from the University of Zaragoza in 2000 and conducted research on dairy cattle fertility at the University of Utrecht. After working as a small animal emergency veterinarian in the United Kingdom, he founded the consulting firm Assis VBA in 2007 to provide management advice to veterinary practices. He holds an MBA from Villanueva CES and a Certificate in Advanced Veterinary Practice from the University of Liverpool [Veterinary practice management. 2nd edition - Ediciones Edra](https://edicionesedra.com/en/books-management-veterinary-clinic/1796-veterinary-practice-management-2nd-edition.html).
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